Make Your Press Releases Standout from The Crowd
Success With Press Releases - How To Do This
Anyone that is into Internet Marketing may hold the opinion that the age of press releases is "over" and done. Instead of using a message that was well-written, they used something poorly contrived, and used only to free services when doing the release. For the very small effort that they put in, most of them were expecting a miracle windfall. Disappointed? Of course they were! To help you bring more sales in, and to bring in additional traffic, you need to use a concentrated effort on your press release which requires hard work. We wrote this article to help you increase the probability of a press release bringing more traffic and income your way.
Press releases are unique in that you are not selling in the usual sense or writing articles. Articles are meant to inform, and sales letters are meant to sell. As you should be able to deduce, a PR is news released from you about your company and nothing more. IM marketers have been using press releases for things like backlinks which is not how they were ever meant to be used. You can write something topical that can be framed as news, and that is perfect for any small business. Think of press releases as publishing straight news and nothing else and that will work best. It is vitally important that you add good SEO to every press release that you submit. Optimizing your website usually requires certain keywords - use these with your press release. People that are strapped for time, but want to find the most popular keywords for their niche, should use a keyword tool that can find search terms and phrases in no time at all. The goal is to put keywords that people are searching for, specifically in regard to what you are presenting or offering in your press release. Do not do any type of keyword stuffing. If you want to get your press release ignored, then do that.
To distribute your press release, you should go well beyond online sources. It is very common for people to simply upload their releases to an online distributor and see what happens. Why not target some offline sources as well? Find out the policies for press releases with your local news outlets (television, newspaper and radio). Local businesses may be very interested in what you have to offer. That is why you never rule them out either. Send it to them by facsimile transmission. You could send it directly as well. The point is you can't limit yourself to one distribution method or the other. You won't find any success if you do this. Variety is key here.
Embrace this now! So remember that press releases can bring you traffic if they are about real news. As a solo IM marketer, this will be the simplest type of content you'll ever create. But you have to discover you can look here the rest of the PR story which means going to Bing or maybe Google. With a little bit of time and effort, you can find plenty of others.